{"generatedAt":"2026-09-24T12:07:57.364Z","market":{"id":"madison-wi","name":"Madison, WI","timezone":"America/Chicago","targetOperator":"Late-night dessert trucks serving UW–Madison and downtown bar traffic"},"scoringModel":{"summary":"Each spot starts from a base revenue prior and then moves up or down based on explainable late-night demand signals: nearby campus events, bar-close timing, official night-vending proof, student-density fit, and weather drag.","weights":{"baseSpot":0.38,"campusEvents":0.22,"barCloseTiming":0.18,"nightVendingProof":0.12,"weather":0.1},"notes":["This MVP is intentionally transparent, not ML-heavy. Operators should be able to see exactly why a spot moved up or down.","Scores are relative within one market and one night; they are most useful for ranking options, not promising exact revenue."]},"liveInputs":{"weather":{"asOf":"2026-09-24T12:00","temperatureC":18.4,"apparentTemperatureC":18.7,"precipitationProbability":0,"weatherCode":3,"summary":"Cloudy conditions are neutral for demand","source":"https://api.open-meteo.com/v1/forecast?latitude=43.0722&longitude=-89.4008&hourly=temperature_2m,precipitation_probability,apparent_temperature,weather_code&timezone=America%2FChicago&forecast_days=2"},"campusEvents":{"source":"https://today.wisc.edu/events/feed/1","eventsFound":18,"lateNightEvents":0,"sample":[{"title":"Employment Overview: ISS Advising Workshop","day":"Today, September 24, 2026","time":"4:30 - 5:30 p.m.","location":"Online"},{"title":"College Major Info Series","day":"Today, September 24, 2026","time":"4:30 - 6 p.m.","location":"217 Armory and Gymnasium (Red Gym)"},{"title":"Dogs on Call","day":"Friday, September 25, 2026","time":"Noon- 1:30 p.m.","location":"Mental Health Hub (Student Activity Center, Room 3203), 333 East Campus Mall"},{"title":"Garden Tour","day":"Friday, September 25, 2026","time":"1 - 3 p.m.","location":"Eagle Heights Community Gardens"},{"title":"Badger Recovery Friday Hang!","day":"Friday, September 25, 2026","time":"5 - 7 p.m.","location":"8808 333 East Campus Mall"}]},"nightlifeContext":[{"label":"Wisconsin bar closing time","detail":"Class B bars and restaurants can stay open until 2:30 a.m. on Friday and Saturday nights, creating a strong post-bar dessert window from roughly 1:15–2:30 a.m.","source":"https://www.revenue.wi.gov/Pages/FAQS/ise-atonprm.aspx"},{"label":"State Street night vending zone","detail":"Madison officially permits night vending on the 700 block of State Street / Library Mall from 8:00 p.m. to 2:30 a.m., validating sustained late-night food demand in that corridor.","source":"https://www.cityofmadison.com/dpced/economicdevelopment/state-street-night-vending/282/"},{"label":"UW student event feed","detail":"UW–Madison publishes a public student-events calendar that can be scraped daily for campus demand signals.","source":"https://today.wisc.edu/events/feed/1"},{"label":"Open-Meteo hourly forecast","detail":"Weather affects line willingness, dwell time, and whether open-air spots outperform indoor-adjacent ones.","source":"https://api.open-meteo.com/"}]},"recommendations":[{"spotId":"library-mall","spotName":"Library Mall / 700 block of State Street","neighborhood":"Downtown + campus edge","arrivalWindow":"12:45 AM–2:15 AM","expectedRevenueUsd":849,"demandScore":99,"confidence":63,"whyNow":["Bar closing window: Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights","Campus events: 18 events scraped, 0 flagged as late-night relevant","Official night-vending corridor: State Street / Library Mall licensed until 2:30 a.m."],"demandSignals":[{"key":"campus-events","label":"Campus events","value":"18 events scraped, 0 flagged as late-night relevant","impact":12,"detail":"Public UW student events are a proxy for demand clusters and post-event foot traffic.","source":"https://today.wisc.edu/events/feed/1"},{"key":"bar-close","label":"Bar closing window","value":"Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights","impact":16,"detail":"Downtown dessert demand peaks when drink service winds down and rideshare queues build.","source":"https://www.revenue.wi.gov/Pages/FAQS/ise-atonprm.aspx"},{"key":"night-vending","label":"Official night-vending corridor","value":"State Street / Library Mall licensed until 2:30 a.m.","impact":12,"detail":"Established food truck presence validates late-night food demand in this area.","source":"https://www.cityofmadison.com/dpced/economicdevelopment/state-street-night-vending/282/"},{"key":"student-density","label":"Student density","value":"Spot is near dorms, Greek life, or heavy pedestrian campus paths","impact":7,"detail":"Dessert trucks rely on short walking distance and crowd concentration more than driveway access.","source":"Internal spot model"},{"key":"weather","label":"Weather","value":"Cloudy conditions are neutral for demand","impact":0,"detail":"Bad weather lowers willingness to queue outdoors and favors sheltered stops.","source":"https://api.open-meteo.com/"}],"constraints":["Best fit on Wednesday–Saturday when the city night-vending corridor is active.","Expect heavy competition and tighter curb constraints after 1 a.m."]},{"spotId":"langdon-frat-row","spotName":"Langdon Street / fraternity row spillover","neighborhood":"Campus social corridor","arrivalWindow":"10:45 PM–12:30 AM","expectedRevenueUsd":668,"demandScore":98,"confidence":63,"whyNow":["Student density: Spot is near dorms, Greek life, or heavy pedestrian campus paths","Campus events: 18 events scraped, 0 flagged as late-night relevant","Bar closing window: Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights"],"demandSignals":[{"key":"campus-events","label":"Campus events","value":"18 events scraped, 0 flagged as late-night relevant","impact":10,"detail":"Public UW student events are a proxy for demand clusters and post-event foot traffic.","source":"https://today.wisc.edu/events/feed/1"},{"key":"bar-close","label":"Bar closing window","value":"Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights","impact":9,"detail":"Downtown dessert demand peaks when drink service winds down and rideshare queues build.","source":"https://www.revenue.wi.gov/Pages/FAQS/ise-atonprm.aspx"},{"key":"night-vending","label":"Official night-vending corridor","value":"State Street / Library Mall licensed until 2:30 a.m.","impact":4,"detail":"Established food truck presence validates late-night food demand in this area.","source":"https://www.cityofmadison.com/dpced/economicdevelopment/state-street-night-vending/282/"},{"key":"student-density","label":"Student density","value":"Spot is near dorms, Greek life, or heavy pedestrian campus paths","impact":11,"detail":"Dessert trucks rely on short walking distance and crowd concentration more than driveway access.","source":"Internal spot model"},{"key":"weather","label":"Weather","value":"Cloudy conditions are neutral for demand","impact":0,"detail":"Bad weather lowers willingness to queue outdoors and favors sheltered stops.","source":"https://api.open-meteo.com/"}],"constraints":["Higher upside on nights with Greek life or student social events.","Demand softens fast if campus events are quiet or the weather is poor."]},{"spotId":"union-south","spotName":"Union South / Camp Randall spillover","neighborhood":"South campus","arrivalWindow":"9:30 PM–11:30 PM","expectedRevenueUsd":600,"demandScore":88,"confidence":63,"whyNow":["Campus events: 18 events scraped, 0 flagged as late-night relevant","Student density: Spot is near dorms, Greek life, or heavy pedestrian campus paths","Bar closing window: Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights"],"demandSignals":[{"key":"campus-events","label":"Campus events","value":"18 events scraped, 0 flagged as late-night relevant","impact":18,"detail":"Public UW student events are a proxy for demand clusters and post-event foot traffic.","source":"https://today.wisc.edu/events/feed/1"},{"key":"bar-close","label":"Bar closing window","value":"Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights","impact":4,"detail":"Downtown dessert demand peaks when drink service winds down and rideshare queues build.","source":"https://www.revenue.wi.gov/Pages/FAQS/ise-atonprm.aspx"},{"key":"night-vending","label":"Official night-vending corridor","value":"State Street / Library Mall licensed until 2:30 a.m.","impact":1,"detail":"Established food truck presence validates late-night food demand in this area.","source":"https://www.cityofmadison.com/dpced/economicdevelopment/state-street-night-vending/282/"},{"key":"student-density","label":"Student density","value":"Spot is near dorms, Greek life, or heavy pedestrian campus paths","impact":7,"detail":"Dessert trucks rely on short walking distance and crowd concentration more than driveway access.","source":"Internal spot model"},{"key":"weather","label":"Weather","value":"Cloudy conditions are neutral for demand","impact":0,"detail":"Bad weather lowers willingness to queue outdoors and favors sheltered stops.","source":"https://api.open-meteo.com/"}],"constraints":["Works best when a campus event, performance, or game is ending nearby.","Less attractive than downtown once the bar-close window begins."]},{"spotId":"east-campus-mall","spotName":"East Campus Mall / Memorial Union pedestrian flow","neighborhood":"Core campus","arrivalWindow":"9:45 PM–11:45 PM","expectedRevenueUsd":549,"demandScore":83,"confidence":63,"whyNow":["Campus events: 18 events scraped, 0 flagged as late-night relevant","Student density: Spot is near dorms, Greek life, or heavy pedestrian campus paths","Bar closing window: Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights"],"demandSignals":[{"key":"campus-events","label":"Campus events","value":"18 events scraped, 0 flagged as late-night relevant","impact":14,"detail":"Public UW student events are a proxy for demand clusters and post-event foot traffic.","source":"https://today.wisc.edu/events/feed/1"},{"key":"bar-close","label":"Bar closing window","value":"Wisconsin bars can stay open until 2:30 a.m. on Friday/Saturday nights","impact":3,"detail":"Downtown dessert demand peaks when drink service winds down and rideshare queues build.","source":"https://www.revenue.wi.gov/Pages/FAQS/ise-atonprm.aspx"},{"key":"night-vending","label":"Official night-vending corridor","value":"State Street / Library Mall licensed until 2:30 a.m.","impact":1,"detail":"Established food truck presence validates late-night food demand in this area.","source":"https://www.cityofmadison.com/dpced/economicdevelopment/state-street-night-vending/282/"},{"key":"student-density","label":"Student density","value":"Spot is near dorms, Greek life, or heavy pedestrian campus paths","impact":9,"detail":"Dessert trucks rely on short walking distance and crowd concentration more than driveway access.","source":"Internal spot model"},{"key":"weather","label":"Weather","value":"Cloudy conditions are neutral for demand","impact":0,"detail":"Bad weather lowers willingness to queue outdoors and favors sheltered stops.","source":"https://api.open-meteo.com/"}],"constraints":["Best for early late-night windows when study traffic and event egress overlap.","Drops behind downtown after midnight unless an event keeps people on campus."]}],"nextImprovements":["Replace HTML scraping with stable calendar feeds or partner-provided event APIs for more reliable event parsing.","Add truck-specific historical sales by spot and hour so the model can learn true conversion lift instead of only using priors.","Incorporate permit constraints, curb legality, and walking-distance estimates from parking datasets and map APIs.","Track actual post-shift outcomes to calibrate confidence and convert the score into a real expected-margin forecast."]}